Retail Branding is the strategy of designing the consumer journey.
An environment that facilitates interaction with the brand
Spaces, decorations, environments, locations, shopping time... A favorable shopping experience
talk about visual layout and the way in which we organize the products, the routes, the corridors or even the colors within a small shop.
it is part of it, and it is one of the clear examples of how to redirect the brand image of a business just by making a series of changes studied within the stores.